The brief for this project was to create a comprehensive brand guidelines document for Service, Supply & Development (SSD), establishing a consistent visual identity for an umbrella brand representing a portfolio of insurance companies. 

The guidelines were designed to provide clear, practical standards for logo usage, typography, colour palette, spacing, and brand application across both print and digital media. The overall design adopts a clean, structured layout with generous white space and clear visual hierarchy, making the document easy to navigate while reflecting the professionalism, reliability, and consistency expected of a corporate insurance brand. The aim was to ensure that all future communications maintained a cohesive identity and strengthened brand recognition across the wider group.