The brief for the Brighter Choice campaign was to develop a bold, highly visible advertising campaign for Bucks New University that would capture the attention of commuters travelling on the London Underground and encourage prospective students to consider studying at the university. The campaign centred on a series of vibrant, eye-catching posters displayed at key stations along routes into the Chilterns, strategically targeting audiences within the university's catchment area. 

Using strong typography, distinctive colour palettes, and engaging imagery to communicate the diversity of academic opportunities while maintaining a consistent campaign identity. The overall objective was to increase brand awareness, strengthen recruitment, and position Bucks New University as a dynamic, accessible, and inspiring choice for higher education.