This campaign was designed to showcase the breadth of British Pet Insurance's cover through a series of bold, attention grabbing visuals featuring a wide variety of animals, from cats, dogs and horses to guinea pigs, snakes, parrots and many more. By placing oversized pets in instantly recognisable British locations, each advert creates a memorable visual metaphor for protection that's "larger than life", reinforcing the brand message in a fun and engaging way. 

The consistent creative style across the campaign helped build strong brand recognition while demonstrating that, whatever the pet, British Pet Insurance has tailored cover to suit their needs.